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If you’ve ever spent a meaningful amount of time in a Costco warehouse, then you’ve probably seen the Kirkland name many times over. Kirkland is Costco’s signature store brand, and you’ll find it on thousands of products.

If you’re new to Costco, you may not be so familiar with the Kirkland label. If that’s you, here are three important things to know about Kirkland products.

1. They can save you a lot of money

Your local supermarket’s store brand is often less expensive than the competing name-brands you’ll see on the shelves. Similarly, Costco’s Kirkland brand is usually less expensive than the name-brands Costco carries. But what may surprise you is how much less expensive.

Costco aims to price its Kirkland products so customers save at least 20% compared to national competing brands. For example, if you’re buying a $10 jar of peanut butter from a recognized brand, Costco will aim to sell a similarly sized jar of Kirkland peanut butter for $8 or less.

Now, $2 in savings may not seem all that substantial at first. But multiply that $2 across dozens of products you might buy each month during the year. You could save many hundreds of dollars just by giving Kirkland products a try.

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2. You can buy way more than just Kirkland food

When a lot of people think of the Kirkland brand, they picture that label on pantry staples, snacks, and other grocery items. But Kirkland isn’t just about food. You can buy the Kirkland version of everything from cleaning supplies to home decor to clothing.

Want to know another place you’ll find the Kirkland name? Costco’s fuel stations. It pays to fill your tank with Kirkland gas for a couple of reasons.

First, Kirkland gas is typically much cheaper than the gas at competing fuel stations. But also, it holds the TOP TIER designation, which means it’s designed to clean your engine and lead to better performance for your vehicle. Talk about a win-win.

3. Kirkland products are sometimes made by brands you know and love

You might assume that any product with the Kirkland label is produced by Costco alone. But that’s not necessarily true.

Although this isn’t always advertised, some of the Kirkland products you’ll see on Costco’s shelves are made by brands you’re already familiar with. For example, some of the Kirkland coffee that Costco sells is made by Starbucks. Only you’ll pay less for it thanks to the Kirkland label.

There are plenty of benefits to loading up on Kirkland products when you shop at Costco. Not only can you save money, but you get to enjoy high-quality products.

And remember, Costco stands behind every single product it puts on its shelves. If you decide to take a chance on a Kirkland product that doesn’t work out or meet your expectations, you can always bring it back for a full refund. But chances are, that won’t end up happening, and you’ll realize how much you have to gain by maximizing your Costco membership and becoming loyal to the Kirkland brand.

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Motley Fool Money does not cover all offers on the market. Editorial content from Motley Fool Money is separate from The Motley Fool editorial content and is created by a different analyst team.Maurie Backman has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Costco Wholesale and Starbucks. The Motley Fool has a disclosure policy.